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BeautyCon and the pink temple of doom

Updated: Jan 1

There are 3,000 people – almost all teenage girls – attending the first ever BeautyCon London (BCL) event inside the enormous hangar that is London Olympia. Most, my 11-year-old daughter included, are quaking with excitement: there are squeals and flashes as famous YouTubers are spotted, shuddering bass sounds from the PA ratchets up the excitement. I have just one question: what's it all about?


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