BeautyCon and the pink temple of doom

There are 3,000 people – almost all teenage girls – attending the first ever BeautyCon London (BCL) event inside the enormous hangar that is London Olympia. Most, my 11-year-old daughter included, are quaking with excitement: there are squeals and flashes as famous YouTubers are spotted, shuddering bass sounds from the PA ratchets up the excitement. I have just one question: what's it all about?

Read the rest of my Beauty Con feature at the IB Times...